The Asset Intelligence overview page provides an asset-centric perspective of your sponsorship performance. It allows you to analyze how specific placements—such as a jersey patch, an LED ribbon board, or a social media series—are performing across all associated partners.
Key features include:
- Performance Trends: Identify which types of assets (In-Venue, Broadcast, Social) are delivering the highest reach and value.
- Granular Metrics: Deep-dive into specific metrics like total value, impressions, and engagements for any individual asset.
- Optimization Insights: Understand the context and quality of exposure that each asset provides to help refine your placement strategies.
By focusing on the assets themselves, you can identify your most valuable "real estate" and ensure every placement is optimized for maximum partner impact.