When Trajektory refers to “assets,” any content or space tracked for a given organization, such as broadcasts, social media posts, in-venue signage, web pages, or emails. Examples of assets include, but are not limited to:
- Broadcast (TV and radio)
- Owned Social Media (Instagram, Facebook, Twitter/X, TikTok)
- Earned Social Media (Instagram, Facebook, Twitter/X)
- In-Venue (signage, LEDs, and other assets in the stadium or arena)
- Email (sponsored email campaigns or newsletters)
- Web (website banners, landing pages, and digital content)
Each of these assets plays a unique role in the overall valuation and measurement of your sponsorships, and Trajektory tracks all of them to provide you with a comprehensive view of your brand’s performance across multiple platforms.