When a brand or partner logo is detected within broadcast or social media content, it is evaluated based on three primary variables to determine Its media value:
- Size: How much space the logo occupies within the frame. Larger logos capture more attention and deliver higher value.
- Placement: The specific location of the logo. Central or high-visibility areas (like center court or behind home plate) carry more weight than peripheral placements.
- Clarity: How legible the logo is. The system accounts for lighting, motion blur, and partial obstructions to ensure the detection is distinct and recognizable.
These three factors are combined to calculate the overall quality and impact of the brand's exposure.