In the U.S., Trajektory tracks viewership data from a combination of set-top boxes and smart devices, ensuring comprehensive coverage of both traditional and modern viewing platforms.
This approach captures audience behavior across a wide array of devices, including:
- Traditional cable/satellite set-top boxes
- Connected TVs (Smart TVs)
- Modern streaming devices
By monitoring these various touchpoints, we provide a holistic view of how your sponsorship assets are performing across the entire broadcast landscape.