If you see "N/A" in the value column or notice that some recent games are missing from your platform, it is standard behavior. It typically takes up to 10 days for broadcast values to be finalized and appear in our system.
The 10-Day Window Ensures:
- Comprehensive Viewership: Trajektory captures data from reruns or delayed broadcasts (DVR), which often attract significant viewership after the live event.
- Accurate Valuation: We process all data streams to provide a complete and accurate valuation of your sponsorship assets rather than estimated figures.
Once this processing window is complete, the finalized data will automatically populate in your dashboard.