Trajektory’s dashboards provide comprehensive insights into your sponsorship performance through several key metrics:
- Total Households: Measures overall reach; for Canadian data, individuals are converted to household equivalents for consistency.
- Average # of Households: Provides a normalized view of engagement across the duration of the broadcast.
- Local Channel Households: Captures engagement within your team’s primary regional market.
- Away Channel Households: Tracks viewership contributed by the opposing team’s market area.
- National Channel Households: Measures broad, out-of-market engagement on national broadcasts.
- Household Viewership by Market Area: Offers granular insights across all 210 U.S. markets and various Canadian regions/languages.