Platform Definitions — Trajektory Help Center

Broadcast Definitions

Viewership: The average number of households that watched a broadcast, typically measured across all relevant market areas within the United States and, in some cases, Canada.
Total Households: The aggregate number of households that tuned in to a broadcast, including both live and replay viewers, measured across all channels and locations.
Average Number of Households: The mean number of households watching the broadcast at any given time, calculated by averaging viewership across the event duration.
Local Channel Households: The average number of households watching a broadcast on a network that has been deemed an RSN or home channel of a team.
Away Channel Households: The average number of households watching a broadcast on a network that has been deemed an opponent RSN or away channel of a team.
National Channel Households: The average number of households watching a broadcast on any channel other than the two team RSNs or local feeds which includes national outlets like ESPN and TNT.
Household Viewership by Market Area: The count of average households watching a broadcast, broken down by individual market area regions within the United States, allowing for localized analysis of viewership data.
Total Duration: The complete length of time that a brand or partner’s asset, such as signage or logos, is visible during a broadcast or social media post.
Average Duration per Game: The mean length of time a brand or partner’s asset is visible during a broadcast, averaged across all games/events.
Clarity: A percentage applied to highlight how clear a partner logo was during any given period of time. The higher the clarity, the higher the partner value received second over second.
Average Linear Viewership: Total average households across all linear channels Trajektory tracks.
Streaming Viewership: Viewership provided by customers to show average streaming households.
# of Locations: How many of the 25 Trajektory locations were detected during an event.
Total Partner Value: Aggregated value across all partners for an event.
Location and Snapshots: Each event generates up to 3 clips of partner exposure on each location assuming the partner exposure lasted 4 consecutive seconds or longer.
Linear Household Overview: Line chart highlighting ebbs and flows in average linear household viewership over time.
Strategic Market Index: A multiplier that indicates how a specific persona or brand aligns with a target city or market compared to the average baseline. Triggered by the "Find Best Fit" tool.
% DED Shown (NHL Only): How much of the DED ad is seen on screen.
Avg Screen % (DED - NHL Only): How big the DED ad is as a % of the overall TV screen.