The Trajektory home page visualizes your organization's performance through three major top-line metrics, typically displayed in an easy-to-read bar graph:
- Total Value: The combined financial impact and media value of all tracked assets across all channels.
- Total Impressions: The cumulative reach and frequency of brand appearances across broadcast, social, and in-venue platforms.
- Total Engagements: The total interaction count (likes, shares, comments, etc.) generated by your sponsored social media content.
These metrics provide a foundational benchmark for your performance, allowing you to track progress over time and compare the success of different campaigns or seasons at a glance.