In-Venue
What it is: Estimated audience exposures for fans physically on site.
How we calculate: Attendance-based. LED Impressions = Attendance × % Seats/Traffic with Line-of-Sight × Visibility Factor × (LED Share-of-Loop, if applicable) × Repeat/Pass Count.
Inputs we use: Attendance, seat maps/sections facing each asset, asset type (static vs. rotational LED), event duration, concourse/entry traffic when relevant, plus team-provided non-game events (concerts, tours, watch parties).
Social
What it is: Exposures on social posts where the brand/credit is visible or labeled (organic/branded content and paid-partnership tags).
How we calculate: Once accounts are connected, we ingest post-level impressions directly from the platform.
Broadcast
What it is: Exposures while content airs on TV/OTT where the brand is visible (scorebug, lower third, virtuals, dasher boards, etc.).
How we calculate: Frame/second-level detection mapped to audience viewership. We detect when/where the logo is on-screen, then join those timestamps to viewership data from trusted measurement providers.
Formula: Impressions = Total Duration (in 30s units) x Avg Viewership.