Trajektory tracks a pre-set list of 25 specific locations within a venue to ensure a comprehensive and accurate analysis of sponsorship assets. These locations are limited to Hive’s detection software and have not been chosen by Trajektory. This detailed approach enables Trajektory to capture the full scope of brand exposure, regardless of where the sponsorship asset is placed.
1. Aerial Stadium: Logos visible during aerial shots, such as banners or field-level branding.
2. Ball: Logos on sports balls visible during broadcasts when the ball is in play.
3. Basketball Stanchion: The support structure for a basketball hoop featuring visible branding.
4. Car: Logos on vehicles featured in events or shown in the stadium area.
5. Dugout: Branding on railings, walls, or benches in player seating areas, like baseball dugouts.
6. Fan Area: Stadium sections where fans sit or gather, often featuring branded banners or signs.
7. Golf Club: Logos on golf clubs, typically visible during close-up equipment shots.
8. Hat: Branding or logos on headwear, such as team hats or promotional merchandise.
9. Headphones: Logos on headphones worn by athletes, coaches, or broadcasters during segments.
10. Helmets: Logos or branding on helmets in sports like football, hockey, or baseball.
11. Home Plate Sign: Branded signage near home plate in baseball, visible during close-up game shots.
12. Jersey: Logos or branding on player uniforms visible throughout the game.
13. Jumbotron Screen: The large screen in a stadium displaying video, scores, and ads with visible branding.
14. Lower Level Banner: Banners in the lower stadium sections, visible to fans and during broadcasts.
15. Media Backdrop: Branded signage behind players or coaches during interviews with sponsor logos.
16. Non-Core Asset: A category for logos detected by AI that don’t fit predefined asset categories due to unique camera angles or sightlines.
17. On-Court Seating: Seating areas near the court visible during broadcasts, often featuring branded signage.
18. Pitcher’s Mound: The raised area in baseball with logos visible during close-up shots of the pitcher.
19. Player-Fan Tunnel: The tunnel where players enter and exit stadium, often featuring visible branding.
20. Playing Area: The field or court where the game is played, featuring visible logos on surfaces.
21. Shoe: Logos or branding on athletes’ footwear, visible during close-up shots or gameplay.
22. Stadium Front: The exterior facade of a stadium featuring branding visible to attendees or in aerial shots.
23. Static Sign: Non-moving signage, like banners or posters, placed within key venue areas.
24. Upper-Level Banner: Banners in the upper stadium sections visible during wide-angle shots.
25. Watches: Branding on wristwatches worn by athletes or broadcasters, visible in close-up shots.