Trajektory leverages Hive AI’s powerful logo detection technology to track and analyze an extensive and continuously evolving portfolio of ~9,400 trained brands and logos. This comprehensive tracking capability spans various platforms and content types, enabling us to provide our customers with deep insights into sponsorship visibility and performance.
Here’s What We Track:
- Broadcast Content
Our logo detection is applied to all major broadcast channels, ensuring that brand appearances in live sports events and replays are captured and analyzed. Whether it’s an LED board, jersey patch, or in-venue signage, we ensure that every sponsorship element is accounted for and valued. - Social Media Content
In addition to broadcast coverage, we track logos across selected accounts on key social media platforms (Instagram, Facebook, X/Twitter, and some instances of TikTok), including images and video content. This ensures that the virality and secondary exposure of sponsorship assets—such as team posts, fan-shared moments, and influencer content—are captured for a full picture of your sponsorship impact.
Hive AI’s technology ensures that logos are detected even in challenging conditions, such as crowded backgrounds, partial visibility, or motion-heavy content. This granularity ensures that every instance of brand exposure is recorded, no matter the context.