The Brand’s Partner Hub is a powerful tool for recap building because it aggregates all key performance metrics for a specific partner in one place. Instead of hunting through different dashboards, you can pull a complete snapshot of their sponsorship impact.
Metrics available for recaps:
- Broadcast: Total media value, exposure duration, and household reach.
- Social Media: Total value, post count, impressions, and engagements.
- In-Venue (Static & LED): Total value, top performing location, attendance figures, and total display time.
- Earned Media: Earned value, total posts, and social engagements.
- Email & Web: Campaign value, impressions, click-to-open rates, and top-performing content.
- Radio: Media value, listener reach, and total slot duration.
By leveraging these consolidated metrics, you can create highly detailed and professional recaps that clearly demonstrate the value provided to each brand partner.