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Q: How does Trajektory recommend using the Partner Intelligence page?

Trajektory recommends using the Partner Intelligence page as your primary tool for relationship management and ROI validation.

Recommended Workflow:

  1. Select a Partner: Use the top drop-down menu or the partner card view to filter the entire dashboard for a specific brand.
  2. Analyze Cross-Platform ROI: Review how that partner is performing across Asset, Social, and Broadcast intelligence simultaneously.
  3. Identify Opportunities: Look for gaps in performance or over-performing assets to help guide your next conversation with the partner.

This approach allows you to drill down into the effectiveness of a particular relationship and identify data-backed opportunities to optimize and grow the partnership.