Partner Value represents the calculated media value of a brand’s exposure on social media. It is a specific metric designed to measure the return on investment for sponsorship partners.
It is determined by analyzing three key categories of variables:
- Impressions: How many people actually saw the content.
- Engagement: Total interactions such as likes, shares, and comments.
- Brand/Logo Variables: Qualitative factors like size, placement, and clarity of the logo.
Partner Value aggregates the value received by partners in a post, making it distinct from Post Value, which measures the total media value of the post itself.