When Trajektory refers to relevant assets, we mean the assets that provide measurable impressions or engagement metrics that contribute to the overall performance of your partnership. Not all assets are relevant in every context, as some, like broadcast coverage, may not have engagement data associated with them.
For example, when Trajektory ranks your partners by engagements, broadcast assets are excluded from the ranking since there is no engagement metric (such as likes, shares, or comments) for these types of assets. On the other hand, social media and in-venue signage often provide measurable impressions and engagement data, making them relevant for such rankings.
By focusing on the relevant assets that provide actionable data, Trajektory ensures that the performance insights you receive are meaningful and actionable.