For Social Partner Value, Trajektory utilizes Hive to calculate brand/logo variables based on three key factors:
- Size: The prominence of the logo within the social media content, with larger logos typically providing higher value.
- Placement: The location of the logo in the content, where central and high-visibility positions generate more impact.
- Clarity: The legibility and recognizability of the logo, ensuring it is easily identifiable despite lighting, motion, or other content conditions.
These factors combined determine the quality and value of each brand exposure across your social media channels.