Sponsored content
Editorial-style content funded by a brand and published on a team/league/creator/publisher channel (e.g., “Presented by ____” video, branded feature). It’s labeled as sponsored/branded/native content and lives as an organic post or segment.
Paid partnership
A platform disclosure tag (e.g., Instagram’s “Paid partnership with ____”, TikTok’s Branded Content toggle). It’s simply how the relationship is disclosed on-platform; the post itself is usually sponsored content.
Promoted content
Any post or creative that’s turned into a paid ad/boost (including dark posts/whitelisted ads) to reach audiences beyond organic followers. Distribution and metrics come from the ad platform.
Which does Trajektory track?
- Tracked: Sponsored content and posts with Paid partnership tags when they appear on social, broadcast, or in-venue—i.e., organic content or aired segments where the brand is visible or credited. We measure the exposure (visual/logo/text mentions, placements like lower thirds/scorebugs/studio sets, etc.) and value it alongside other assets.
- Not tracked by default: Promoted content (paid/boosted ads, dark posts). We don’t ingest ad-platform delivery by default. If you provide paid media logs or exports, we can align creative/exposure, but ad reach/clicks remain from your ad platform.