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Q: What if I have streaming viewership data provided to me? Can Trajektory use it?

Yes, if your organization has access to streaming viewership data, you can submit it to your Trajektory representative for integration into your overall sponsorship analysis.

Requirement: We require the Average Minute Audience (AMA) data for the streaming broadcast to ensure accurate valuation.

Providing this data allows Trajektory to include streaming viewership alongside traditional broadcast metrics, offering a more complete and accurate view of your sponsorship's total impact.