Trajektory’s methodology for providing media value combines placement variables with your organization’s specific market, industry, and asset-type media rates.
The key placement variables analyzed include:
- Size: Physical dimensions of the signage or LED placement.
- Placement: Location within the venue (e.g., center court, behind home plate).
- Line of Sight: Visibility from seating areas and high-traffic zones.
- Wanderer Effect: Exposure gained from fans moving through concourses and concessions.
- Type of Asset: Distinguishing between LED boards, static signage, or entitlement areas.
These factors are layered with market-tailored media rate benchmarks and attendance figures to provide a nuanced valuation that reflects the true impact and worth of your in-venue sponsorship assets.